Google Adsense is one of the most prominent PPC (Pay Per Click) network which pays the highest amount of money to its publishers for valid click that come from original visitors in genuine way.When new publishers join this network they sometimes get confused about their adsense account and different sections inside it.So i am here to help you understand the basics of Google Adsense.In this article i will tell you about Adsense CPC,CTR and RPM and how to increase them by making some changes in the strategies.So,let's begin.
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Labels:
Earning money,
Google Adsense,
SEO
What is Adsense CPC,CTR and RPM ?
The CPC stands for Cost Per Click.
The CTR stands for Click through rate.
The RPM stands for Revenue Per thousand impressions.
Now when you know their simple meaning than you'll have to understand some facts about them.So lets proceed further.
The Adsense CPC is the price of click which visitors do on your website when they visit your website,if they are interested, they click on relevant ads and in return Google pays you some $$ which might be between 0.01 to $20 per click.
The CTR is the percentage of the visitors who click on the ads being on your website.
The RPM is the calculation of how much you earn from per 1000 impressions with Google Adsense.
How to increase Adsense CTR,CPC and RPM ?
You can increase your adsense CTR very easily by placing the ads on the right locations on your website,for example you can use Google Ads below post titles on single pages to boost your CTR,also you can add a big ad unit in the header and one in the footer to get more clicks on the ads.Also use different types of ads such as image and text ads,never use link ads because they do not get more clicks.Always use the sizes 300*250,768*90,468*60 and 300*600 because these sizes get more clicks and are recommended by Google itself.
For increasing CPC and RPM,you simply need to drive more visitors from USA,Canada and other developed countries.Advertisers pay more for visitors coming from these countries.So,choose a perfect topic for your website that boost your CPC and CTR.Here are some perfect topics.
>> Make Money Online
>> SEO
>> Web Development
>> Health Care
>> Forex Trading
>> Web Hosting Reviews
>> Yoga
>> Blogging
>> Web designing
>> Online Marketing.
Writing quality articles can also boost your CPC and RPM,include your main keywords in the articles and also write original articles which have many keywords so that Crawlers can easily crawl your site and you get many visitors,clicks,impressions and perfect earning.
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