How to use PageSpeed Insights to make your site Mobile-Friendly?

It doesn't take a genius to figure out that going mobile is the new norm these days.A mobile friendly is no longer a luxury,but a necessity.If you are working on making a site mobile friendly and haven't heard of PageSpeed Insights then you know nothing....Google has put together (and now updated) a great tool-Page Speed Insights- to help developers and webmasters make their pages mobile-friendly,with recommendations on mobile usability.

It is the goal of any webmaster to optimize their website so as to minimize its loading time.A fast loading page goes a long way in improving your website's user experience.But suppose you manage a very fast~1 second load time for your website.If that comes for the cost of usability,then its really not an improvement.

For example a user might need to scroll or zoom out quite in a bit in order to read the content on your site.The time wasted between the page loading, and up until the moment the user can start interacting with your website counts as much as the initial loading time.Well,this is where the PageSpeed Insights come in.

The pagespeed insights tool provides valuable information regarding your website,and how you can optimize it for better effect.It's new user-experience rules can help you find and fix the usability issues found on your website.

1. View Port :

Without a meta-viewport tag,modern mobile browsers will assume your page is not mobile friendly,and will fall back to a desktop viewport and possibly apply font-boosting,interfering with your intended page layout.Configuring the viewport to width=device-width should be your first step in mobilizing your site.

2. Font Sizes :

Use legible font sizes : if your users have to zoom in just to be able read your article text on their smartphone screen,then your site isn't mobile-friendly.PageSpeed Insights checks that your site's text is large enough for most users to read comfortably.

3. Scale Objects :

Size tap targets appropriately: Nothing's more frustrating than trying to tap a button or link on phone or tablet touch screen,and accidentally hitting the wrong one because your finger pad is much bigger than a laptop's mouse cursor.Make sure that your mobile site's touchscreen tap targets are large enough to press easily.

 4. Avoid third-party plugins :

  Avoid plugins : Most smartphones don't support Flash or other browser plugins,so make sure that your mobile site doesn't rely on plugins.

You can read more about these rules in the Google Help Section or you can ask us anything about it in the comments section below.Also we cover more of these topics in detail so stay tuned with us........Happy blogging :)  

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Does your Domain Name have Importance in Ranking ? | SEO

It is generally the case that the more keyword-rich and exact-matching a domain is,the more valuable it is.Ordinarily,you could buy a domain at $10,but some domain sell for millions.That is obviously as far as their physical values go.But what about value in search ranking ?We know that the domain age plays a part in ranking,but is there any truth to the domain name itself contributing towards search engine performance ?

Some might argue that having a keyword-rich domain name make it more likelier to rank since it becomes more relevant to the topics thanks to the keyword(s).That is understandable,considering how optimizing page urls with keywords can help your SEO efforts.

But what about the big picture ? Does it help ranking if you have a popular keyword in the domain,regardless of content of the webpage ? Many people feel that once they've landed a killer domain,they've struck a gold mine,and that the content of their site has become less important than having the keyword in the domain.

So,watching for ,buying and using a domain name which corresponds to a phrase that gets high search volume should see you ranking higher on that phrase,you getting more clicks,increased traffic,revenue,etc.?

Wrong!

This might have been true a decade ago,when search engines had nothing but keywords to work on.Not today though.While optimizing Urls can help,ranking today is a result of so many signals other than keywords.Google itself claims that it make use of more than 200 signal to rank a website,and this use the heavy weights like the back-links profile,social interactions,and more.Do you think a factor as small as a single keyword in the domain name can be significant ?

Don't get me wrong though..

...Domain names do have their uses

The domain is a crucial factor when it comes to branding.Good domain names help the user-experience.They're easy to spell,pronounced and easy to remember.It doesn't however,necessarily have to be keyword-rich.What the heck is the "Google" ? the word is now present in most standard dictionaries,but 16 years ago,no one cared less about it.

To reach this point,however,there has to be something of value on the site.Something that makes people want to share the content of the site,recommend the site and revisit the site themselves.In other words,the CONTENT,coupled with relevancy and user-experience.It's perfectly acceptable to use words in domains in unique ways.

Bottom-line,the are no shortcuts to ranking.The domain 'technology.com' wouldn't give you any perks from outside or any higher ranking but the domain 'xyz.com' is easy to understand,pronounce,remembered and likely to rank high.

Please share this article in your social circles and stay tuned with us to know more about blogging.   

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How to Increase Adsense CPC | CTR | RPM

Google Adsense is one of the most prominent PPC (Pay Per Click) network which pays the highest amount of money to its publishers for valid click that come from original visitors in genuine way.When new publishers join this network they sometimes get confused about their adsense account and different sections inside it.So i am here to help you understand the basics of Google Adsense.In this article i will tell you about Adsense CPC,CTR and RPM and how to increase them by making some changes in the strategies.So,let's begin.

What is Adsense CPC,CTR and RPM ?

 The CPC stands for Cost Per Click.

The CTR stands for Click through rate.

The RPM stands for Revenue Per thousand impressions.

Now when you know their simple meaning than you'll have to understand some facts about them.So lets proceed further.

The Adsense CPC is the price of click which visitors do on your website when they visit your website,if they are interested, they click on relevant ads and in return Google pays you some $$ which might be between 0.01 to $20 per click.

The CTR is the percentage of the visitors who click on the ads being on your website.

The RPM is the calculation of how much you earn from per 1000 impressions with Google Adsense.

How to increase Adsense CTR,CPC and RPM ?

You can increase your adsense CTR very easily by placing the ads on the right locations on your website,for example you can use Google Ads below post titles on single pages to boost your CTR,also you can add a big ad unit in the header and one in the footer to get more clicks on the ads.Also use different types of ads such as image and text ads,never use link ads because they do not get more clicks.Always use the sizes 300*250,768*90,468*60 and 300*600 because these sizes get more clicks and are recommended by Google itself.

For increasing CPC and RPM,you simply need to drive more visitors from USA,Canada and other developed countries.Advertisers pay more for visitors coming from these countries.So,choose a perfect topic for your website that boost your CPC and CTR.Here are some perfect topics.

>> Make Money Online

>> SEO 

>> Web Development 

>> Health Care 

>> Forex Trading 

>> Web Hosting Reviews 

>> Yoga 

>> Blogging 

>> Web designing 

>> Online Marketing.

Writing quality articles can also boost your CPC and RPM,include your main keywords in the articles and also write original articles which have many keywords so that Crawlers can easily crawl your site and you get many visitors,clicks,impressions and perfect earning.

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How to Find Online SEO Jobs & Make Money

As the use of internet is taking control on our daily routine,there is a large change in job market that can be seen all over the world.The need of a good SEO is quite similar to this scenario.Every business needs to stay on google and bing but not every one is professional in Search Engine Optimization.So there is very need of the professionals.

What could be the possible sources to find SEO jobs online ?

This question arouse to all of those who are just starting out their journey in the field of SEO and want to be noticed in the eyes of the companies to make money online.But what could be the possible ways to get SEO jobs ?.This question may irritate some of you fellows.Below are few sources that can be utilized (or used) to find SEO jobs online.

Online job Marketplaces :-

 The very first thing you can do to find a SEO job is to turn to online job marketplaces such as Fiverr,oDesk,Elance and Freelancer that are specifically created for online job hunting.
However all these websites are created for the same purpose that is to find work online but few of them differs in their core concept like you may find the working style of Fiverr a bit different from rest of the other sites.At Fiverr,you can make money online by completing gigs,even of SEO projects,but you may not find a reliable job here.

But rest of the websites complies with completely with your vision,finding Online SEO jobs,and can be used to get a long term job.

Elance,oDesk and Freelancers  are the most reliable ways to either find a job or hire staff  members for anyone.Create your account and start building your profile attractive and start your journey.

Start and Experimental websites and get the SEO jobs later :-

If you do not know who to approach for Online SEO jobs after getting sufficient knowledge of SEO,then you may start your own blog or website on any niche and rank it on major search engines (Google,Bing,Yahoo).In this way,you would be making your self credible in SEO market and eventually approached by any recruiter that are looking for someone for the SEARCH ENGINE OPTIMIZER for him/her firm.So start doing experiment and drop a line below in the comments to share your experience with us.

Stay tuned with us for more information.....Happy blogging :)   

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How To Create A Great Website That Is Valuable To Your Audience

How to Create A Great Website That Is Valuable To Your Audience?

Are you looking to set up a new website or blog?,the Google Webmaster Academy can help you.Ever it is launched in 2012,it has helped thousands of webmasters to take their websites to the next level.Here's our version of how to create a great website.

Step 1 : Setting up a new website

Setting up a new website is the easiest part.But you have to get out of the comfort of the sub domain and spend a few money on buying a custom domain and hosting (unless you're blogger,in which case you just need to buy a domain).

But before that you need to decide that you want a blog or a website.If you want to get a blog so please choose blogger or wordpress,because these are the two most famous platforms for blogging.Now you have to choose a custom domain for your site.Visit godaddy for registering a new domain or hostgator for web hosting.

Step 2 : Identify A Target Audience 

Before you create your content,you should identify your site's audience.These are the people you want to visit your site.For example : the audience for our site COOL BLOGGER STUFF  includes bloggers,webmasters etc.Once you identify your audience you will create a content that is useful and relevant to them.Once you have plans for your website written down,show your friends and family to gather feedback.Ask them what they think about your site as a professional visitor.You can also conduct surveys and tests.Ask them what they think about your site.

Step 3 : Creating High Quality Content 

The key to creating a great website is to create a best quality content for your audience.If people found your site great and unique they may come back time to time or link your content to their own websites.This can help attract more people to your site over time.

As you being creating unique content,so make sure that your site is :-

-> Useful and Informative :If your website is for launching a restaurant,you can include the location,hours of operation,contact information,menu and a blog to share upcoming events.

-> More Valuable and Useful than other sites :If you write about how to train a dog,make sure that your articles provide more value or a different perspective than the numerous articles on the web.

-> A recognized authority on a subject :Think about how the users might identify the authority by using original research,citations,links or references.Things like a short author biography help to boost to article's trustworthiness and reputation.

-> High Quality Content :Your blog's content should be unique,specific and high quality.It should not be massed produced or very huge.Keep in mind that your content should be created primarily to get good user experience not to get well ranked in search engines.

-> Engaging :-Bring color and life to your site by adding images in your posts.Make sure that your visitors are not distracted by spelling mistakes and factual errors.Engage visitors by interacting with them through regular updates,comment boxes or social media plugins.

Step 4 : Site Structure

As a webmaster,you want your users to quickly and easily navigate your site to find the content they are looking for.You also want search engines t easily crawl your site and understand the content that you consider is important.Keep in your mind that mobile optimization is very important because with increasing smartphone usage,mobile is now as important as desktop.As a webmaster,you need to prepare a mobile version of your site.So get started with these tips.

Stay tuned with cool blogger stuff for more information....Happy blogging :)       

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Google Adsense approval within 3 days | SEO

Before applying to Google adsense,make sure that you have followed these points.Everything counts including your blog's layout,content,number of posts,SEO metrics,back links etc.Every single of them have a importance in approving your account.So check the things given below carefully :-

Minimum Posts/Articles/Pages :-

If you are applying for adsense from a wordpress blog you should maintain a minimum of 40 articles.And if it is another website so you have to maintain minimum of 30 articles.

Google Analytics code :-

You need to install Google analytics code to your blog/website.To do this,just log in to your Google Analytics account and click admin where you can see + new account under accounts tag.Now search and get access to your Tracking id and analytics code.

Google Webmaster Verification Page :-

You need to have Google Webmaster account and you have to check your website's report,crawl reports,errors etc regularly.

Uploading Sitemap :-

You have need to upload your website's sitemap to bing,yahoo and other search engines.To get traffic and page views.Your sitemap will be .xml which is easy to crawl by the search engines.

Robot.txt :-

You have to create a robot.txt file in your site.No matter if a wordpress site or any other,you have to create it.This will tell the search engines that what to index and what to not.

Alexa Rank :-

A lot of people disagree with this statement.But you have to build a decent alexa rank of your site.Make sure that your rank is under 400k.Else the chances are low to be confirmed by adsense.

Additional Pages :-

You have to create a privacy policy,about,contact us page and terms of use page before applying to adsense.You need to mention that what your site is about and how helpful for people.

Decent Traffic :-

Now this is the most important of all.Your site have to be generate best huge organic traffic to be easily approved by adsense.Your site have to be 1000 unique visitors per day and 2k-3k page views to be easily approved and generate huge revenue.

Please drop a line of your experience in the comments.Stay tuned with Cool Blogger Stuff for more.

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