Thursday 19 June 2014

Search Engine Optimization | 12 SEO techniques.

SEO ?

Famously called as "Search Engine Optimization" is the process of enabling your website or blog in top search results of the search engines.Let me tell you that according to Google statics, those websites that appear in first 3 results of the seach engines enjoy 90-95 % clicks and page visits.So it is important to make our website in first 2 pages of search results. Also, page rank matters in page results.Those websites which have higher page ranks are said to be "Healthy Sites".

Easy Navigation And HTML User Sitemap :-

The common mistake that most of us do is that we do not have a proper navigation system in our webpage.Navigation in the sense,ease of access of posts and links.Remember XML sitemaps are only for search engine bots but HTML sitemaps are for user and bots both.

Interlinking :-

It is a very good practice to include some of your previous post inside your new article. I mean Interlinking. So, try interlinking your webpages and your posts.Links from other related webpages are also advantageous but better avoid including links of unrelated webpages.

Domain :-

The thing is I do not believe in domains.Many people say that if you have a .com , .net domain you will get higher preference.They might be correct but if you have a unique content then the domain have nothing to do with your page ranks.


Content :-

Content happened to be the most important concern as well as users.This giant web world is meant to deliver just  a unique content.So, it is important to have a unique content. Google also reduces the page ranks of those websites who copy the content from other webs.

Keywords :-

Having sufficient and related key words in your posts is one required factor for SEO. Whenever users type a search query in search bars the crawlers will search for the related search query.So, use keywords like "how to..." or "my.."

URL Structure :-

 Keep your URL descriptive and avoid useless extensions.

Analytics And Webmaster :-

Well, using analytics and webmaster free tools are a great way of understanding your audience behavior as well as SEO tactics.The more to understand your blog's stat,the more you understand your blog's requirements.

No Broken Links :-

Broken links are an indication of the site's illness.Inspect and reach every page of your blog for any such links or if found,correct it.Broken links annoy users and SEO bots.A blog having broken links will not be crawled properly.

Title,Heading and Search Descriptions :-

Title is the first impression of your page and impresses both the users and the bots.A title should be related to the page's content ; with keywords in it.Also frame a good but brief description about your page,that might attract the visitors once they read it.

Submitting URLs to Social Media :-

Your site should firstly be visible to search engines and then only to users.Make Facebook pages and social things about your site and share your site's posts on them.

Optimize your website/blog caring for :-

1) XML sitemaps,labels/tags,meta tags and robot txt.  
2) Design - blog layout with minimum graphics and mobile capability.
3) Redirects and Errors-care for any previous redirects or posts that has been deleted but the links of which are still in your website.
4)Images And Videos - Optimize use of images is preferred,pictures appears in image results and can have greater visibility.
5)Boost Organic Traffic.
6)Back links and Page Ranks. 
7)Group Disscussions, comments and forum.

I hope this article will be helpful to you. please share your experience in the comments...

1 comment:

  1. A Charlotte-based digital advertising agency SEO service Charlotte. We help companies build, maintain and strengthen customer relationships through actionable ideas and advanced.

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