Does your Domain Name have Importance in Ranking ? | SEO

It is generally the case that the more keyword-rich and exact-matching a domain is,the more valuable it is.Ordinarily,you could buy a domain at $10,but some domain sell for millions.That is obviously as far as their physical values go.But what about value in search ranking ?We know that the domain age plays a part in ranking,but is there any truth to the domain name itself contributing towards search engine performance ?

Some might argue that having a keyword-rich domain name make it more likelier to rank since it becomes more relevant to the topics thanks to the keyword(s).That is understandable,considering how optimizing page urls with keywords can help your SEO efforts.

But what about the big picture ? Does it help ranking if you have a popular keyword in the domain,regardless of content of the webpage ? Many people feel that once they've landed a killer domain,they've struck a gold mine,and that the content of their site has become less important than having the keyword in the domain.

So,watching for ,buying and using a domain name which corresponds to a phrase that gets high search volume should see you ranking higher on that phrase,you getting more clicks,increased traffic,revenue,etc.?

Wrong!

This might have been true a decade ago,when search engines had nothing but keywords to work on.Not today though.While optimizing Urls can help,ranking today is a result of so many signals other than keywords.Google itself claims that it make use of more than 200 signal to rank a website,and this use the heavy weights like the back-links profile,social interactions,and more.Do you think a factor as small as a single keyword in the domain name can be significant ?

Don't get me wrong though..

...Domain names do have their uses

The domain is a crucial factor when it comes to branding.Good domain names help the user-experience.They're easy to spell,pronounced and easy to remember.It doesn't however,necessarily have to be keyword-rich.What the heck is the "Google" ? the word is now present in most standard dictionaries,but 16 years ago,no one cared less about it.

To reach this point,however,there has to be something of value on the site.Something that makes people want to share the content of the site,recommend the site and revisit the site themselves.In other words,the CONTENT,coupled with relevancy and user-experience.It's perfectly acceptable to use words in domains in unique ways.

Bottom-line,the are no shortcuts to ranking.The domain 'technology.com' wouldn't give you any perks from outside or any higher ranking but the domain 'xyz.com' is easy to understand,pronounce,remembered and likely to rank high.

Please share this article in your social circles and stay tuned with us to know more about blogging.