Saturday, 12 July 2014

Best 'Page Title' practices to boost traffic | SEO.

Understand why to concern more on Title

Your blog or webpage title is the most important description about your site,because title is the first thing the visitors look when they enter in your website.Your post title will act as a primary piece of information and a decision point for the visitors to decide that whether they click on your site or not.Giving appropriate titles (including keywords) will let the users to have a quick insight or page content.Users tries to go through a site that shows most related keywords relevant to their search query.At the end of this article I have given some tricks that are to utilized maximum keywords for better SEO.
So the title is the first impression for the bloggers as to enable him customize it in search results.Note that ; Google generates page titles and description automatically based on your site content as well as users search query (by taking some lines from your blog posts).But by giving short and detailed description about your site will make the search engines forcibly display your site details in the search results.Of course this has to be accompanied with snippets like search descriptions.
To get an idea of where actually the title tag appears,see the below picture and check the highlighted parts.
  For blogger posts,the heading that we give while writing a post (like the one shown as highlighted in the below picture) will by default  be taken as the title in search result.However,Google may sometimes show different titles based on users search query.

 


Features and best Practices

1.Avoid repetitions :

Use unique titles and avoid duplicates.Duplicating will confuse the crawlers as well as users and may result in visitor quitting your page.

2.Use Keywords :

Do a quick research of your posts content in order to include some major keywords in the title,so as to allow users find them in search results.The best thing is to check for popular search queries in Keyword tracker tool available online(you may Google it) and check what type of queries were asked in that search area.Identify the common terms included in all search terms (that appeared repeatedly in most of the queries)and do include that kind of keyword in your page title.

3.Don't over stuff :

Google particularly recommends not to over stuff titles with keywords,crawlers consider this as spam.Best practice is to use not more than two keywords.Even using commas(,) in title is considered as keyword stuffing by the crawlers.So avoid putting commas and over stuffing. 

4.Descriptive and Brief :

A title is always must be brief but descriptive and reasonably short allow the users quickly navigate to them.It even helps search engines to quickly show them in top search results.The more information you include,the better will be the search description,thus allowing the crawlers as well as users to quickly find your site.

5.Special Characters :

You may use pipes (|),but commas,underscores or any other punctuation are not appreciated.Placing pipes helps in shorting the title as well as improve the readability with good look.

6.Brand Name :

Google says that putting the brand name,helps the users identify the company and choose the page.Some users tend to visit just by seeing the company or brand even if they don't see related search queries or keywords.That's the power of branding.If you are a great and popular brand,then doing by this definitely.If you are a beginner like me and your brand is still in the process of popularizing,then better target for a legible title with proper usage of keywords and specially query terms.

Some Special and Effective terms to be included in the title

Title which begins with these special keywords are more attracted and more appreciable and attracts more visitors.Some are following :-

How to

Learn

What to

Best way

Importance of

Top reasons

Benefits of

Is/Are/Does

Which ?

Famous professional bloggers always use these keywords in their titles to get noticed.So always use them in your post's title to get noticed.Below I have given some keywords that not to include in your post's title.

If / but / then etc.

Special Characters like dots / commas.

Finally I hope this article help you so much.....So share this article in your social networks...

  

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